|
|
| |
| |
| Silver Stories:
Mike Bosworth |
| |
About Mike
In 1983, Mike Bosworth developed a new
buyer-oriented sales methodology called Solution
Selling, redefining the sales process for
information technology sales specialists.
Over the past twenty years, his hobby has
been new sales and marketing ideas. These
ideas have been taught, cited, sold, and referenced
in top industry publications worldwide.
Today, Bosworth enjoys his time innovating
in the sales and marketing arenas. He develops
new course content for Customer Centric Systems,
serves on a number of advisory boards, acts
as a venture capitalist, writes articles for
various publications and is available for
hire as a keynote speaker. |
| |
|
|
|
 |
Mike
Bosworth's Silver Story |
|
|
|
Countless
are the entrepreneurs who got their
start working for someone else. Mike
Bosworth is no exception.
Bosworth began his career as a top salesman
for Xerox Corporation. That ultimately
translated into a sales manager’s
position with the company, at which
Mike did not excel. Ultimately though,
his time in the corporate world taught
him that he was a master trainer. He
took that knowledge with him into and
started his own business, creating the
nationally-known sales-training guide:
Solution Selling.
Mike talks about his “organic”
business model and defines what he calls…and
lives… his ”lifestyle business”.
|
|
|
|
|
| |
Mike's
Blog
Having
seen business from the perspective of
corporate employee as well as having
launched successful entrepreneurial
ventures, Mike Bosworth has tremendous
insight into how to attract venture
capital and the important skills of
selling and marketing services or technology
(what he calls intangibles). He will
provide answers to a limited number
of questions each month on those issues.
|
|
Friday, September 15, 2006--Be A Good
Communicator
I think the vast majority of business
owners and people underestimate the
value of good communication skills.
Because, if you get right down to it,
the classic sales situation is, “If
my potential customer knew what I know,
they’d buy.” So, the only
thing between you and them knowing that
is communication skills. And, without
good communication skills you’re
not going to be able to start a business,
I don’t believe. You’re not
going to succeed. You’ll start,
but I think where most start-ups fail,
I’m sure the Small Business Administration
has some statistics, but I’ve heard
horrendous statistics, that anywhere
from 60, 70, 80 percent of new business
ventures don’t make it.
Reply |
|
|
|
|
|
|
|
