Point of
Difference: Features/Advantages/Benefits Before a sale
can be made, turning a product's features into a
customer benefit is necessary before the customer
will agree to make a purchase. MORE
7
Key Ways Customers Identify Points of Difference Customers will
approach a purchase decision by aggregating similar
potential solutions and looking for the differences
between or among them. MORE
Advantages
of Differentiation Offering products
or services that are differentiated from the competition
builds a more secure relationship with the customer.
MORE
