Marketing
What is marketing?
How Is marketing different from advertising or public relations?
What Is Branding?
Target Marketing
Identifying A Point Of Difference
Creating Action-Oriented Marketing
Market Research for Small Business
Importance of Having A Website
Getting the Media to Pay Attention
How Does a Business Determine Marketing Budgets?
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Panel of Experts
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What Is Public Relations
Most people have an intuitive understanding of what advertising is, but public relations and publicity is a bit more elusive. MORE
 
     
     
7 Key Differences Between Advertising and Public Relations
Advertising and public relations are very different from each other; each having its own targets and reasons for being a part of your larger marketing initiative. MORE
 
     
     
Evaluating Marketing Efforts
Entrepreneurs are often confused when it comes to measuring and assessing the success of their marketing efforts. MORE
 
     
     
Recommended Links

Measuring Marketing Effectiveness (Simple)


ROI Marketing (Converting prospects to customers)

Which is Better: Publicity or Advertising

Philip Kotler Interview on PR and Advertising Uses

I Saw Your Ad" article

 
 
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