Marketing
What is marketing?
How Is marketing different from advertising or public relations?
What Is Branding?
Target Marketing
Identifying A Point Of Difference
Creating Action-Oriented Marketing
Market Research for Small Business
Importance of Having A Website
Getting the Media to Pay Attention
How Does a Business Determine Marketing Budgets?
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Branding: What Is It?
When trying to create a presence in the marketplace, many entrepreneurs neglect to consider the importance of establishing a brand. MORE
 
     
     
7 Keys To Communicating The Brand
After determining what is your brand, the next step is to communicate it to the marketplace. MORE
 
     
     
Small Business Branding
For small businesses, branding is not about fancy ads and large budgets. Small-business branding is about getting your core market to see you as the preferred choice. MORE
 
     
     
Recommended Links

Brand Management Glossary of Terms


ABC's of Great Brands

Example of a Brand Strategy

Brand Management Quizzes and Games

Examples of Successful Brand Management

Brand Equity Explained

 
 
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