Media Channels Communications Action Items

Pre-Launch Preparation

• Develop general press release

• Identify target market business-media publications

1. Toronto
• Canadian Business
• The Canadian Business Journal
• Report on Business magazine
  
• Canadian Business News
  
• Financial Post
  
• Business Edge News
2. Calgary
• Business in Calgary
  
• The Canadian Business Journal
  
• Alberta Venture
  
• Canadian Business News
  
• Business Edge News
3. Vancouver
• TBD
4. San Francisco
• TBD
5. Los Angeles
• TBD
6. Houston
• TBD
7. Chicago
• TBD
8. Philadelphia
• TBD
9. New York
• TBD
• Pitch story to local television in Columbus markets (including Houston) for in-studio interview segment on morning of town-hall meetings
• Develop media kit
1. Release
   
2. Histories
   
3. Executive bios
   
4. Executive photos
   
5. Logos
• Secure press-release distribution (candidate service providers)
1. Newswire
   
2. PR Newswire
   
3. eReleases
   
4. ReleaseWire
5. GlobeNewsWire
   
6. Cision
• Identify industry publications to target for editorial content
1. Direction magazine (AMSA publication)
   
2. Supply Lines e-newsletter
   
3. AMSA Industry Trends e-newsletter
   
4. HRO Today magazine and e-newsletter
   
5. Mobility magazine
   
6. Worldwide ERC’s GLOBILITY e-newsletter
   
7. HR magazine
   
8. IEEE magazine
   
9. Workforce Management magazine
   
10. Relocate magazine and e-newsletter
    
11. International HR Advisor e-newsletter

Launch and Beyond

• Press-release distribution to local market business media outlets triggers the morning of
  launch
• Press-release distribution via newswire distribution triggers the morning of the launch
• Press-release distribution to industry publications triggers the morning of the launch
• External social-media tactical plan triggers at noon EDT on day of launch
• Local market TV interviews on morning of town-hall meetings