Employee Communications Action Items
Develop launch website and content categories
Home--features launch video, links to executive messages, charitable tie-in
Mission--details benefits of merger
History--of both companies
Brand--promoting Santa Fe Relocation Services
Q&A--things to know
Clients--impact to clients
Newsroom--for the media
Events--schedule of launch events and activities
Shop--selection of free logoed items (one per employee)
Conceive and produce launch video (max. four minutes)
Review and approval
Draft initial employee email blast
Develop contact list
Draft internal social media (Yammer) content
Schedule dates (soon after launch)
Speakers (including host?)
Banners and signage
Printed collateral (“Get to Know Santa Fe”)
Call to action
Sales and customer-service training content
Support sales and customer service leaders
Create “Client Value Points” (bullet points listing merger value to existing and prospective clients)
Launch and Beyond
Email blast launches website, links to launch video, announces town-hall meeting dates and charity tie-in
Rollout of internal and external social media content (may want to include Instagram)
Encourage employees to post about themselves and become Friends to get acquainted with others throughout company
Announce charity tie-in “winners” (prize involved)
Post regular updates/challenges/bios on social media
Unifying The Team
Initial Email Blast
Introducing the New Brand.
Internal Announcement Platform.
Dynamic, Motivational, and Leadership-Driven.
History. Rationale. Future.
“Client Value Points”
Addressing the External Message from Inside.
Meet The Brand
What To Look For
External Announcement Highlights.
Internal Social Media
The New Santa Fe...Over Lunch.