Employee Communications Action Items

Pre-Launch Preparation

• Develop launch website and content categories
  

1. Home--features launch video, links to executive messages, charitable tie-in
   

2. Mission--details benefits of merger
   

3. History--of both companies
   

4. Brand--promoting Santa Fe Relocation Services
   

5. Q&A--things to know
   

6. Clients--impact to clients
   

7. Newsroom--for the media
   

8. Events--schedule of launch events and activities
   

9. Shop--selection of free logoed items (one per employee)
   

• Conceive and produce launch video (max. four minutes)
  

1. Script/concept

2. Production

3. Executive interview

4. Post-production (editing)

5. Review and approval

• Draft initial employee email blast
  

1. Develop contact list

• Draft internal social media (Yammer) content
  

• Town-Hall planning
  

1. Schedule dates (soon after launch)

2. Meeting locations

3. Speakers (including host?)

4. Caterer

5. Banners and signage

6. Printed collateral (“Get to Know Santa Fe”)

7. Logoed-item distribution

8. Call to action

9. Charity tie-in

• Sales and customer-service training content
  

1. Support sales and customer service leaders

2. Create “Client Value Points” (bullet points listing merger value to existing and prospective clients)

 

Launch and Beyond

• Email blast launches website, links to launch video, announces town-hall meeting dates and charity tie-in

• Rollout of internal and external social media content (may want to include Instagram)

1. Encourage employees to post about themselves and become Friends to get acquainted with others throughout company

• Announce charity tie-in “winners” (prize involved)

• Post regular updates/challenges/bios on social media