Lorem ipsum is the beginning of a pseudo-Latin passage commonly used as placeholder text when a graphic designer dummies up a page layout. It's intended to show how the type will look before the copy is available. I say pseudo-Latin because though the passage contains recognizable Latin words, they don't seem to add up to anything, and some are just jabberwocky.Lorem ipsum is the beginning of a pseudo-Latin passage commonly used as placeholder text when a graphic designer dummies up a page layout. It's intended to show how the type will look before the copy is available. I say pseudo-Latin because though the passage contains recognizable Latin words, they don't seem to add up to anything, and some are just jabberwocky.