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LEARN™ Practice Management Software was
designed to help Financial Advisors be more
productive by organizing them for growth at
all stages of their careers. It takes proven
practice management theory and organizes it
into daily application for motivated Advisors.
The software is designed to focus the new Advisor
on doing the right activities and providing
a proven marketing process that will establish
a pipeline of affluent prospects to build a
million dollar practice. The software also organizes
more experienced Advisors on the fundamentals
of growth that are required to build a million
and multi-million dollar practice.
LEARN™ is an acronym which means:
Leverage current
clients to get new ones
Expand level of
products and services for each client
Acquire all existing
clients' assets
Retain affluent
clients
Niche and natural
markets—develop and execute marketing plans
As you can readily see, the key elements for
success are all incorporated in this program.
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LEARN™ has two
distinct applications, one is for organizing
marketing activities and the other is
to enable Advisors to grow their practice
through their existing clients:
Highlights
of the Marketing Process application
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Prospect
Data Management System—provides
a central database for the Advisors'
prospect pipeline. This feature allows
the Advisor to record notes by date
and important contact information
for each prospect.
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Prospect
Follow Up—organizes each
prospect so that at least two contacts
with every prospect per month are
made, as well as suggestions on the
content of each contact. It also keeps
track of when potential investment
dollars are available. This application
will organize prospects by age groups,
occupation, and outside interests.
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Market
Plan Efficiency—keeps track
of all prospect activity data by market
plan. It measures the efficiency of
each plan as a percentage of contacts
made. It allows the advisor to determine
what market he/she is most effective
with.
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Zip
Code Finder—organizes prospects
by where they work or live. Any time
the Advisors travel outside the office
they can easily schedule personal
contacts with existing prospects or
just drop in when in the area.
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Highlights
of Client Contact application
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Client
Database—Provides a central
database for the Advisor's clients.
This feature enables the Advisor to
record notes by date for each client.
It also contains all the important
contact information for clients.
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Priority
and Million Dollar Client Expansion
Feature—Organizes the Advisor
to expand the investment products
and services for each affluent and
million dollar client. This can be
customized to the products and services
that the Advisor believes the majority
of his/her clients should be exposed
to. Suggested investment products
and services are made as well as contact
scripts.
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Client
Ranking—Organizes the Advisor
to rank client base by up to five
different criteria. This feature enables
the Advisors to have a more comprehensive
method of determining who their best
clients are. This feature is especially
valuable to more experienced Advisors
who have a large base of clients and
desire to pare down their practice
to a manageable number of their best
clients. The weighting and criteria
of the ranking can be customized by
each Advisor.
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Client
Leveraging—Provides the Advisor
different approaches to leverage current
clients to get new ones. Features
include the ability to keep track
of which clients have been contacted
on the different leverage approaches,
as well as scripts to use with each
approach
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Money
Tracker—Organizes the Advisor
to discover client's assets held away
and keep track of those "away"
assets that are brought in. These
are the easiest assets to gather.
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Natural
Market—Organizes the Advisor
clients by age range, occupation,
and outside interests and provides
different marketing approaches that
are appropriate for each of these
categories.
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Client
Profile—Takes all the client
contact applications described above
and puts them into one place that
can be referenced whenever a client
contact is made. This organizes the
Advisor to focus on the five growth
fundamentals every time a client is
contacted.
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Additional
features include:
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Time
Log—Keeps track of how Advisors
spend their time every day. This provides
a mirror of how time is actually spent
as opposed to how time is perceived
to be spent. This can serve as a powerful
motivator for the Advisor to spend
time doing the most productive activities
every day.
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Investment
Matrix—Builds portfolios
for the new Advisor based on the recommended
wealth management process.
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Networking—Enables
groups of Advisors within a team to
enter and share data for each other.
The software can be configured for
managers to have access to Advisors'
data for coaching purposes. Each Advisor
determines who has access to their
data.
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Customize—Each
application can be customized by the
Advisor if desired
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Manager LearnTactix software
This software is a practice management
tool for managers to organize their time
and activities to accelerate the growth
of their office. It focuses managers on
the Big Three factors: (1) Recruiting; (2)
Retention; and (3) Developing Financial
Advisors. Specifically, these tools will
assist a manager with time management, effective
and consistent coaching, recruiting, client
contact, and Financial Advisor retention.
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