Collaborating with graphic design professionals is an important skill set when engaged in creating effective marketing communications. Art direction involves understanding client needs, interpreting how those needs can best be related to a target audience and thenestablishing an initial vision for the development and refinement of the finished design.
Working with top-flight graphic design artists is one of the real privileges--and pleasures--of art directing. Below are samples of work representing various partnerships through the years.
To build a brand, one must tell a compelling story. Thus this 26-page booklet, measuring 10 x 8.5 inches with color-coded tab sections inside, was created for Rebuilding Together Houston.
I wrote the text, shot many of the photos and art-directed the remaining pictures used in the project.